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salesforce ai marketo gtm automation seo/aeo📋 Description
- Own end-to-end demand strategy for assigned segments
- Plan and execute campaigns, content, assets to drive pipeline
- Improve KPIs: target account engagement, intent, and pipeline
- Analyze results and incorporate seller feedback to optimize programs
- Collaborate with sales and marketing to drive revenue impact
- Lead testing and data-driven optimization of campaigns
🎯 Requirements
- 5-6 years in B2B demand generation or growth marketing
- Proven experience owning or influencing pipeline metrics
- Strong analytical skills linking campaigns to revenue
- Experience partnering with sales and incorporating field feedback
- Proficiency in Salesforce and Marketo (or similar)
- Fintech/payments or financial services experience preferred
- Experience with GTM automation and AI marketing technologies preferred
- Comfortable operating in ambiguity and building programs from scratch
🎁 Benefits
- Flex First: remote or office environment
- Flexible time off – take what you need
- Multiple health insurance options
- Equity and Employee Stock Purchase Program
- Parental leave and family-forming benefits
- Monthly remote work stipend
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