Demand Generation Manager

📋 Description

• Designing and running multi-channel demand gen campaigns across paid, email and content.
• Owning campaign delivery end-to-end—from briefing to reporting and optimization.
• Writing audience-focused copy for emails, ads and landing pages.
• Managing and optimizing HubSpot workflows to improve targeting and lead quality.
• Partnering with Sales to measure funnel and tie activity to revenue.
• Building and launching new demand generation initiatives as we scale.

🎯 Requirements

• Has independently built and delivered demand gen campaigns with measurable impact.
• Has experience experimenting across multiple channels, both digital and offline.
• Writes well - audience-aware copy is a core part of this role.
• Understands marketing automation (HubSpot ideal; Salesforce bonus) and uses data to decide.
• Enjoys building things from scratch rather than simply maintaining what exists.
• Works effectively with Sales and understands the connection between marketing activity and revenue outcomes.

🎁 Benefits

• Grow with Goodlord: Great Place to Work certification and development fund.
• Your wellbeing matters: bi-weekly coaching with Sanctus to support mental health.
• 25 days holiday (plus UK Bank holidays) up to 32 days.
• Supporting your family: 3 months of fully-paid time off for new arrivals.
• Our team: energetic, sociable, and deeply invested in people and culture.
• Inclusive, equal-opportunity employer focused on with a durable, people-first culture.