Related skills
hubspot demand generation google analytics b2b conversion optimization📋 Description
- Own conversion-focused content that drives pipeline
- Create and scale content for paid campaigns, landing pages, and journeys
- Hands-on, execution-focused role; move fast and deliver content that converts
- Collaborate with Demand Gen, Paid Media, Product Marketing, Revenue
- Not a brand/editorial role; focus on activation and revenue
🎯 Requirements
- 4-7+ years in B2B content, growth, or demand gen
- Conversion-focused content experience
- Paid acquisition knowledge: LinkedIn, Google, Meta
- Landing Page Optimization
- B2B buyer journeys
- Ability to simplify technical topics into clear messaging
- Data-driven mindset with performance metrics
- Nice to have: HubSpot, LinkedIn Campaign Manager, Google Analytics
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