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salesforce marketo google ads linkedin abm📋 Description
- Plan, execute, and optimize paid media campaigns (LinkedIn, 6sense, Google Ads) to hit goals.
- Own campaign performance measurement across the funnel; test and optimize.
- Partner with Marketing Analytics and Operations for tracking and reporting.
- Execute ABM campaigns as part of an omni-channel demand strategy.
- Work with Sales and SDR to align campaigns with priorities and pipeline.
- Partner with Events & Field Marketing to drive attendance and post-event pipeline.
🎯 Requirements
- 4-6 years of B2B SaaS marketing, focus on demand gen.
- Proven ability to drive pipeline and revenue via paid/integrated campaigns.
- Strong analytical mindset with rapid experimentation and optimization.
- Experience collaborating with Sales; SDR alignment a plus.
- Tech stack: Marketing Ops & CRM (Marketo, Salesforce, Clay), ABM/Intent (6sense).
- Experience marketing AI-driven solutions to technical and business buyers (industrial tech).
🎁 Benefits
- Flexible PTO
- Medical/dental/vision insurance
- 401(k) match
- Stock options
- Paid parental leave
- WFH and phone stipend
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