Own paid media strategy & execution across LinkedIn, Google, Bing, display, Capterra, Reddit
Manage keyword strategy, bidding, budgets, ad copy, and audience targeting
Continuously test and optimize ads, landing pages, and audiences to improve CPA
Align paid search & SEO with keyword strategies, SERP coverage, and landing pages
Own the website as a demand engine: conversion optimization, content strategy, UX
Run A/B tests on ads, landing pages, and offers to boost conversion quality

🎯 Requirements

7+ years in performance marketing with hands-on ownership of paid media
Hands-on experience managing paid search and paid media campaigns
Strong experience with Google Ads and Microsoft/Bing Ads
Experience running display and community-based paid media, including Reddit
Strong knowledge of attribution models, event-based tracking, and measurement frameworks
Knowledge of SEO and how organic and paid strategies complement each other

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