Senior Segment Marketing Manager | Start-ups

\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eWho we are is what we do.\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eDeel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eAmong the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eWhy should you be part of our success story?\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eAs the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eOur momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,\u00a0 Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eYour experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eLocation: SF, Bay Area \u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003c/p\u003e\u003ch2\u003e\u003cstrong\u003eAbout the Role\u003c/strong\u003e\u003c/h2\u003e\u003cp style=\"min-height:1.5em\"\u003eWe’re looking for a strategic, cross-functional leader to define and scale Deel’s presence with one of our most critical audiences: start-ups and early-stage companies. As the Start-up Segment Marketing Manager, you’ll be responsible for building a segment-specific go-to-market motion from the ground up—owning everything from messaging and campaign strategy to lifecycle and partner alignment. You’ll work across Product, Sales, Partnerships, Growth, and Customer Success to deeply understand the early-stage buyer, shape how we show up to them, and scale Deel’s value in the global start-up ecosystem.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003c/p\u003e\u003ch2\u003eWhat You’ll Own\u003c/h2\u003e\u003cp style=\"min-height:1.5em\"\u003eStrategy \u0026amp; Positioning\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eDefine and evolve Deel’s value proposition for start-ups—working across pods to articulate why Deel is the right partner for early-stage teams scaling globally.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eSegment the ICP by growth stage, funding, region, and hiring complexity; build tailored use cases and adoption pathways.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eRepresent the voice of the start-up buyer across GTM, content, and product feedback loops.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eReport out insights and GTM performance to executive stakeholders.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003eCampaigns \u0026amp; Growth\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eOwn and lead 1–2 start-up-focused GTM campaigns per quarter, in partnership with PMMs, Paid, SDRs, and Growth Marketing.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eCollaborate with the Partnerships team to drive co-marketing and channel growth with VC, accelerator, and platform partners.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eSource and promote compelling customer stories to fuel credibility and advocacy within the ecosystem.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003eEcosystem Engagement\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eRepresent Deel in start-up communities, partner networks, and industry events—both virtual and in-person.\u003cbr /\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003ePartner with the Events team to shape audience strategy, content, and speaker presence at key moments.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eCollaborate with spokespeople, founders, and startup advisors to amplify Deel’s POV on global hiring and growth.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eSource speaking opportunities, firesides, and co-hosted activations that put Deel in the right rooms at the right time.\u003cbr /\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eWho You Are\u003c/h2\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003e6–8+ years in B2B marketing, ideally in a segment marketing, product marketing, or GTM leadership role.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eDeep understanding of the start-up buyer mindset—you’ve worked with or marketed to early-stage teams and understand their priorities.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eProven ability to lead cross-functional programs that span marketing, partnerships, product, and customer teams.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eExcellent communicator and simplifier—you can distill insights, advocate for your segment, and drive alignment across teams.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eTotal Rewards\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eOur workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. \u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eSome things you’ll enjoy\u003c/strong\u003e\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eStock grant opportunities dependent on your role, employment status and location\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAdditional perks and benefits based on your employment status and country\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eThe flexibility of remote work, including optional WeWork access\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003eAt Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eUnless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @\u003c/em\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"http://deel.com\"\u003e\u003cem\u003e\u003cu\u003edeel.com\u003c/u\u003e\u003c/em\u003e\u003c/a\u003e\u003cem\u003e and other acquired company emails like @\u003c/em\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"http://payspace.com\"\u003e\u003cem\u003e\u003cu\u003epayspace.com\u003c/u\u003e\u003em\u003e\u003c/a\u003e\u003cem\u003e and @\u003c/em\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"http://paygroup.com\"\u003e\u003cem\u003e\u003cu\u003epaygroup.com\u003c/u\u003e\u003c/em\u003e\u003c/a\u003e\u003cem\u003e. You can view the most up-to-date job listings at Deel by visiting\u003c/em\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.deel.com/careers\"\u003e\u003cem\u003e\u003cu\u003eour careers page\u003c/u\u003e\u003em\u003e.\u003cbr /\u003e\u003cbr /\u003eDeel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.\u003cbr /\u003e\u003cbr /\u003eDeel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.\u003c/em\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eWe use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eWe began using Covey Scout for Inbound https://getcovey.com/product/covey-scout-ai on March 30, 2025.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eFor more information about our data protection practices, please visit our Privacy Policy https://www.deel.com/legal/privacy-policy/. You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144\u003c/u\u003e\u003c/a\u003e\u003c/p\u003e