Manager, Product Content Strategy

We're looking for a strategic and creative Manager, Content Strategy to be the architect and champion of Dave's voice across our product ecosystem. This is a "player-coach" role for a leader who is passionate about both high-level strategy and hands-on execution. You will spend about half your time mentoring and managing a talented content strategist and the other half crafting brilliant copy and strategy for your own projects.

You will own the end-to-end content strategy for our mobile app, help center, and AI-powered member support tools. You will be a key partner to our Marketing, Legal, Product, and Design teams, ensuring that every word our members read is clear, compliant, and "distinctly Dave."

If you are excited to shape the voice of a beloved financial brand and pioneer content practices for emerging AI technologies, this is the role for you.

What You'll Do

• Lead & Mentor: Manage, coach, and support one direct report, fostering their growth and ensuring high-quality output across all their projects.

• Own Product Content Strategy: Govern and refine our product's voice, tone, and vocabulary to balance clarity with personality - think 90% straightforward, 10% fun and delightful. Create and maintain guidelines and resources that empower our entire product development organization to write with clarity and consistency, including AI writing tools.

• Pioneer AI Content: Oversee the content strategy for our member-facing AI tools, including our AI-powered Help Chat. You will guide the personality, tone, and knowledge base of our LLMs to ensure they provide helpful and on-brand support.

• Bridge Brand & Product: Collaborate closely with the Marketing team to ensure a seamless and cohesive narrative for our members as they move from marketing channels into the product experience.

• Champion User-Centric Content: Collaborate closely with Product Managers and Designers to ensure our in-product messaging clearly communicates the value and functionality of our features, reducing friction and building trust.

• Navigate & Innovate with Compliance: Partner with our Legal and Compliance teams to craft messaging that meets strict regulatory requirements without sacrificing our approachable and empowering brand voice.

• Execute with Excellence: As a hands-on contributor, you will write and strategize content for key product initiatives, from new feature launches in our app to critical member communications and help articles. You will guide our teams on where to infuse small moments of surprise and warmth (think onboarding messages, error states, and push notifications) that reflect our brand voice.
  

What You'll Need:

• 6+ years of experience in content strategy, UX writing, or a related field, with a portfolio showcasing your work on digital products (mobile app experience is a must).

• 2+ years of direct people management experience.

• A portfolio that showcases crisp UX copy, long-form support content, and strategic thinking.

• Experience providing formal or informal mentorship, feedback, and guidance to other writers.

• Demonstrated experience creating, maintaining, and evangelizing content guidelines (voice, tone, style guides).

• Track record of using both qualitative and quantitative data to inform content strategy and content design iterations.

• Exceptional cross-functional collaboration skills, especially with Marketing, Product, Design, and Legal teams.

• You’re a clear communicator who knows when to be serious and when a touch of playfulness helps. You understand that a member’s trust is earned with transparency - but kept with humanity.

Bonus if you have:

• Experience applying content strategy principles to emerging technologies, including hands-on experience shaping the output of generative AI tools to ensure brand alignment, accuracy, and user value.

• Experience working in a regulated industry, such as FinTech or HealthTech.

• Familiarity with Figma and other content and design tools.

Don’t let imposter syndrome get in your way of an incredible opportunity. We’re looking for people who can help us achieve our mission and vision, not just check off the boxes. If you’re excited about this role, we encourage you to apply. You may just be the right candidate for this or other roles.

Why you’ll love working here: 

At Dave, our people are just as important as our product. Our culture is a reflection of our values that guide who we are, how we work, and what we aspire to be. Daves are member centric, helpful, transparent, persistent, and better together. We strive to create an environment where all Daves feel valued, heard, and empowered to do their best work. As a virtual first company, team members can live and work anywhere in the United States, with the exception of Hawaii. 

A few of our benefits & perks:

💚 Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals

💻 Flexible hours and virtual first work culture with a home office stipend

🏥 Premium Medical, Dental, and Vision Insurance plans

👶 Generous paid parental and caregiver leave

💰 401(k) savings plan with matching contributions

📈 Financial advisor and financial wellness support

🏖️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break

🎉 All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

Dave Operating LLC is proud to be an Equal Employment Opportunity employer and is dedicated to cultivating a diverse and inclusive workplace. We will consider for employment all qualified applicants and do not discriminate on any basis protected by federal, state, or local law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

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