Team Lead Demand Generation (m/f/d)

YOUR JOB

We’re looking for a Team Lead Demand Generation to lead our digital marketing efforts. You’ll own the strategy, execution, and optimization of campaigns to drive measurable paid and organic pipeline for both direct and indirect sales. In this role, you’ll mentor and develop team members while working cross functionally to ensure campaigns are tightly aligned with revenue goals. If you’re an experienced B2B SaaS marketer who is eager to make a big impact in a fast-paced scale-up, join us!

WE PROTECT THE PEOPLE BEHIND THE DATA

We are a fast-growing security and compliance tech company with a clear purpose: we protect the people behind the data. With over 250 team members worldwide and with offices in Munich, Berlin, London, Vienna and Stockholm we help more than 4,000 global customers get certified fast and build a strong and scalable risk posture. With AI-powered automation, self-serve capabilities and additional tailored expert advice, we offer our customers a seamless security and compliance experience to stay ahead of the rapidly evolving security landscape and challenges like the surge in cyber-attacks.

WHAT YOU'LL BE DOING

• You lead and mentor the demand generation team, setting priorities, coaching on best practices, and fostering a culture of experimentation and continuous improvement.

• You lead the design, launch, and optimization of campaigns (Google Ads, LinkedIn, email, content syndication, ABM) to drive qualified leads and generate both direct and indirect pipeline.

• You own paid media budgets, ensuring efficient spend, clear ROI, and measurable revenue contribution.

• You drive data-driven decision making by running A/B tests across ads and landing pages, applying attribution modeling, and translating performance metrics into actionable insights.

• You collaborate cross-functionally to ensure campaigns align with buyer personas and revenue goals.

• You leverage AI-first demand gen tools (e.g., ChatGPT, Jasper, Optmyzr) to enhance campaign bidding, copywriting, creative production, reporting, and automation.

• You quickly adapt to market changes, platform updates, and data trends, consistently exploring new channels and tactics for growth.

• You provide clear reporting and insights via campaign dashboards and leadership presentations, ensuring performance and impact visibility.

WHAT YOU'LL GET IN RETURN

• The proper tools and capacities to build up and lead an ambitious, international team with diverse skill sets

• Enjoy the freedom and trust to bring in and execute your ideas with a quick pace, autonomy, and the ability to make impactful decisions.

• Gain strategic insights into management topics with the opportunity to actively contribute, working closely alongside leadership and executive peers.

• Rapid development opportunities, attractive performance bonuses, and the opportunity to strengthen your leadership skills and business expertise

• Step into a stable, forward-looking role within a dynamic scale-up poised to shape the fast-growing Security & Compliance industry

THE QUALITIES YOU'LL NEED FOR A SUCCESSFUL CAREER AT DATAGUARD

• Degree in marketing or related field; Google Ads or LinkedIn certifications are a plus

• 5+ years of proven B2B SaaS experience with measurable success in driving pipeline

• Strong data-driven/analytical mindset

• Knowledge of Google Ads and LinkedIn Ads in a B2B setting (SaaS a plus)

• Experience with HubSpot or similar marketing automation and CRM tools

• Familiarity with ABM tactics like firmographic targeting and personalized outreach a nice to have

• Strong ownership and results-driven mindset

• Fluent in English; additional EU languages are a plus

LAST BUT NOT LEAST. FROM THE BOTTOM OF OUR HEARTS:

No matter your origin, ethnicity, gender identity, religion or individual requirements; at DataGuard, all that counts is the person you are. As Guards and Guardettes, we are united not only by our dedication, but also by our shared belief in our purpose: Protect the people behind the data. Convince us with your personality and your skills – and together we will make great things happen. We are looking forward to meeting you!

#LI-DNI