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Job Description

Databricks is seeking a Principal Industry & Solutions Marketing Manager, CDP to lead the go-to-market strategy for the company's Customer Data Platform offerings. This senior marketing leader will partner with product, sales, and partnerships to define industry-specific messaging, positioning, and demand generation programs that accelerate adoption and revenue. You will own cross-functional initiatives to articulate the business value of the CDP, develop targeted campaigns, and enable field teams worldwide.

What You'll Do

Develop and execute GTM strategy for CDP across defined industries and use cases.
Craft compelling messaging, value propositions, and buyer personas for CDP solutions.
Collaborate with product marketing, field marketing, sales, and partners to create content and campaigns.
Lead demand generation programs across digital, events, and field activities; measure and optimize results.
Manage budget, timelines, and cross-functional teams; drive timely delivery of assets.

Required Qualifications

10+ years of B2B marketing experience, preferably in data, marketing technology, or enterprise software, with a track record of launching successful CDP or data-driven marketing initiatives.
Strong leadership, communication, and storytelling abilities; ability to influence across senior stakeholders.
Experience with go-to-market planning, ICP development, and sales enablement.
Bachelor's degree; MBA or advanced degree preferred.

About Databricks

Databricks is a leading data and AI company that provides a unified platform for data engineering, data science, and analytics. We empower organizations to unify data, build lakehouse architectures, and unlock insights.

Location

North America

Benefits & Culture

Databricks offers competitive compensation and benefits, a strong culture of learning, and a world-class team focused on helping data-driven organizations.

Databricks