Related skills
marketing analytics r sql python machine learningπ Description
- Lead design and improvement of marketing measurement frameworks and ROI models.
- Build/deploy ML models (propensity, forecasting, LTV) to optimize marketing.
- Develop and refine attribution methodologies across channels.
- Assess incremental impact with causal inference and experiments.
- Analyze ROI, budget allocation and market impact for growth opportunities.
- Translate findings into actionable insights and build dashboards and ETL pipelines.
π― Requirements
- 3+ years applying scientific methods to real problems.
- Master's in mathematics, statistics, CS or engineering.
- Hands-on experience building marketing measurement solutions.
- Strong statistics and quantitative analysis with advanced techniques.
- Proficient in Python or R; SQL/Hive.
- Excellent communication; lead technical projects; strong business sense.
π Benefits
- Remote-friendly with in-person collaboration 1-2 times per quarter.
- Equity eligibility.
- PinFlex and flexible work options.
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