Social Media Content Lead

\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eAbout Darkroom\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eWe're building the future of advertising and are looking for the minds to help us do it.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eDarkroom is a progressive omnichannel growth marketing agency focused on retail, e-commerce, and consumer businesses. We have been recognized as one of the fastest growing private companies in America by Inc. 5000 (2023), a top 1% digital advertiser by Varos (2023), and our founders were named Forbes 30 Under 30 recipients for Marketing and Advertising North America (2024).\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eAs a Social Content Lead, you’ll own the strategy and execution of our Founders’ social media content engine while managing key channels across the agency. This role sits at the intersection of marketing strategy, content production, and cultural fluency. Perfect for someone who thrives on building a brand in public. You’ll collaborate closely with Darkroom’s CEO, Director of Content, Design Lead and Video Lead to bring Lucas’ voice to life in ways that are smart, sharp, and made for the internet.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eYou’ll drive the creation of a consistent and distinctive voice across all public-facing channels, building a scalable content system that fuels awareness and inbound interest. With a deep commitment to understanding Darkroom’s target audience, you’ll craft narratives, script scroll-stopping content, write copy that cuts through, and track performance to shape what comes next.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003cem\u003e\u003cstrong\u003eThis is a fully remote role supporting a team in the EST time zone and is open to candidates based in Portugal and Brazil.\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003ch2\u003e\u003cstrong\u003eWhat You’ll Do:\u003c/strong\u003e\u003c/h2\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eDark Social\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eDark social is the founder-led content of our CEO, Lucas DiPietrantonio.\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eWork closely with Lucas to generate net new ideas that align with his content strategy and fit into key narrative buckets.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eOwn Lucas’s publishing cadence across LinkedIn, X, Instagram, TikTok, YouTube Shorts, and his newsletter.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eWrite all copy for posts, captions, headlines using sharp, on-brand Dark Social language. Handle copy adaptation across channels, tailoring tone and messaging for each platform\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eWrite scripts for social videos, pull clips from podcasts, vlogs and internal footage. Build a weekly content pipeline that stays consistent across platforms.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eTranslate long tangents, voice notes, or unstructured thoughts into clear, punchy captions and social-ready copy.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eCoordinate with the Design Lead and Video Lead to ensure content ships on time and stays aligned with the overall brand direction\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eOwn and manage the podcasts and webinars end-to-end — from scheduling guests and preparing interview prompts to overseeing production timelines, coordinating with the video team, and ensuring consistent promotion across all channels.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eDevelop and assign visuals, including shorts green screen backgrounds, screen grabs, and repurposed content to the video lead and design lead.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eTrack and report on specific KPIs including weekly publishing SLAs, channel-level follower growth, impressions, post engagement, and newsletter subscribers.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eNewsletter\u003c/strong\u003e\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eOwn Dark Social newsletter, authored by Lucas.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eWrite, edit and coordinate shipping of the newsletters each week, maintaining a consistent voice, sharp editorial tone and relevance to our core audiences.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eSource content from across our ecosystem (vlogs, interviews, podcasts, tweets, webinars) and repackage it into narrative-driven newsletters that drive engagement and subscribers.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eOwn the newsletter content calendar, coordinate with blog editors and creative collaborators, and report on subscriber growth and engagement metrics.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eCommunity Management\u003c/strong\u003e\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eMonitor and respond to comments across all platforms\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eEngage in conversations that matter to our audience and the brand\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eCoordinate with partners and affiliates to amplify reach and visibility\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003ePerformance and Reporting\u003c/strong\u003e\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eTrack performance metrics across all channels and campaigns\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eReport regularly on performance and use insights to guide future content decisions\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eStay updated on trends, algorithm shifts, and all platform updates\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003e\u003cstrong\u003eYou’re a Great Fit If You:\u003c/strong\u003e\u003c/h3\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eHave 5 or more years of experience in social media management, content creation, or digital marketing, ideally in an agency or fast-paced brand environment\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAre a strong writer who understands nuance and tone, and can adapt copy across platforms\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eKnow how to shoot and edit content on your phone, and are comfortable working with both raw and produced material\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAre organized, self-directed, and able to manage multiple timelines without missing the mark\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eHave a deep understanding of social platforms and can identify what content works best where\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eHave a track record of growing audiences and creating content that moves the needle\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eUse data to back creative decisions and are constantly looking to optimize\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eThrive in fast-moving environments and like to experiment with content formats and styles\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAre comfortable working directly with leadership and can manage high-impact, high-visibility content\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003e\u003cstrong\u003eBonus If You:\u003c/strong\u003e\u003c/h3\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eHave worked with personal brands or founder-led content\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eHave experience managing newsletter copy or owned media channels\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAre fluent in design tools like Figma\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eCan build simple reports and dashboards to track content performance\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003e\u003cstrong\u003eWhat it's like to work at Darkroom\u003c/strong\u003e\u003c/h2\u003e\u003cp style=\"min-height:1.5em\"\u003eWe're building the future of advertising and are looking for the minds to help us do it. We only seek out the best - from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eUnlimited Vacation Policy and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy and 10 holidays throughout the year to keep you recharged and sharp.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eLocation, location, (or no) location: Remote-first culture with a strong community base. With Hubs in the Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona!\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eFinances, growth, and retirement: Equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eEndless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eParental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003e\u003cstrong\u003eEqual Opportunity Statement\u003c/strong\u003e\u003c/h3\u003e\u003cp style=\"min-height:1.5em\"\u003eDarkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements\u003c/p\u003e