Product Marketing Senior Manager - SMB

📋 Description

• Design and implement a repeatable sales burndown framework analyzing win/loss by competitor and funnel stage.
• Listen to and analyze sales calls to identify objections, confusion points, and trends.
• Refine SMB positioning by competitor, product type, and use case from sales feedback.
• Develop and iterate talk tracks addressing common objections and gaps.
• Ensure messaging is simple, clear, and aligned with SMB buying behavior.
• Create and maintain competitive battlecards, one-pagers, and guides.
• Partner with Sales Enablement to roll out messaging and drive adoption.
• Act as a trusted partner to Sales, RevOps, and leadership.
• Run regular feedback loops with frontline sellers and leadership.
• Create feedback loop with Product to surface opportunities for innovation.

🎯 Requirements

• 4-5+ years in Product Marketing, Sales Enablement, or GTM.
• Experience with SMB or mid-market sales teams a plus.
• Comfortable with CRM data and win/loss analysis.
• Experience with sales call intelligence tools.
• Proven ability to translate insights into clear messaging and sales tools.
• Comfortable working closely with Sales.

🎁 Benefits

• Global, comprehensive benefits tailored to each country.
• Healthcare, dental, mental health support.
• Parental planning resources.
• Retirement savings options.
• Generous paid time off.