Related skills
braze user segmentation cohort analysis clevertap iterable📋 Description
- Own retention as a cross-functional system spanning CRM, Product, and Data
- Define lifecycle strategy across activation, retention, engagement, and referral
- Lead CRM channels end to end (push, email, in-app, app inbox)
- Build and scale a lifecycle system driving repeat usage and revenue
- Refine segmentation across user types, markets, and behaviors with Data/CRM
- Design experiments across messaging, timing, journeys, and incentives
🎯 Requirements
- 10+ years in CRM, lifecycle, retention, or growth roles
- Experience owning lifecycle strategy in a B2C or mobile-first company
- Strong hands-on experience with CRM platforms (CleverTap, Braze, Iterable, etc.)
- Proven ability to drive measurable improvements in retention, LTV, or repeat rate
- Strong experimentation mindset (A/B testing, cohort analysis, incrementality)
- Deep understanding of user segmentation and lifecycle journeys
🎁 Benefits
- Health Insurance
- Work-from-anywhere stipend
- Wellness and learning credits
- Annual all-expenses-paid company retreat
- Other benefits
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!