Customer Marketing Senior Manager - Loyalty & Innovation

📋 Description

• Define loyalty and retention strategy for FanDuel Predicts.
• Develop long-term vision for gamification, loyalty, and retention innovation.
• Partner with Go-To-Market to shape value proposition for existing customers.
• Build cross-functional collaboration with Product, Brand, Commercial, and leadership.
• Provide strategic recommendations on innovation priorities to leadership.
• Lead and develop the Loyalty & Innovation function as it grows.

🎯 Requirements

• 6+ years in strategy, consulting, loyalty, analytics, product strategy, or customer innovation.
• Strong commercial acumen and comfort operating in ambiguous, forward-looking problem spaces.
• Deep curiosity about customer behavior, motivation, and loyalty.
• Strong communication skills and experience influencing senior stakeholders through insight.
• Comfort influencing cross-functional stakeholders in matrixed orgs (Product, Commercial, Analytics, GTM).
• 3+ years of managerial experience preferred.

🎁 Benefits

• Comprehensive health plans and wellness benefits.
• Paid time off, sick leave, and holidays.
• Annual bonus and long-term incentives.
• 401(k) with up to 5% match.
• Commuter benefits and pet insurance.