Related skills
crm cross-functional collaboration experimentation lifecycle marketing messaging frameworks📋 Description
- Lead CRM communications across all touchpoints
- Define how customer intent and business priorities express messaging
- Set communication principles and guardrails to balance momentum and fatigue
- Define messaging frameworks and narrative structures
- Partner with Go-to-Market teams to define CRM creative direction and standards
- Ensure communications build understanding, trust, and confidence in FanDuel Predicts
🎯 Requirements
- 6+ years in customer marketing, CRM, or engagement strategy
- 3+ years of managerial experience preferred
- Experience owning communications strategy across multiple customer contexts
- Demonstrated ability to design and lead experimentation and test-and-learn programs
- Balance creative thinking with rigor, evidence, and strategic tradeoffs
- Comfort influencing cross-functional stakeholders in matrixed orgs
🎁 Benefits
- Health plans including fertility and family planning
- Paid time off and sick leave
- Annual bonus and long-term incentive opportunities
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
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