Related skills
salesforce customer data platform braze marketing technology xp📋 Description
- Lead lifecycle marketing strategy to drive engagement, retention, and customer lifetime value
- Oversee and optimize retention budget allocation to maximize revenue impact
- Own lifecycle strategy end-to-end, from ideation through execution and optimization
- Serve as an expert in marketing technology and data, enabling scalable campaigns
- Apply data-architecture insights to inform segmentation and effectiveness
- Lead cross-functional initiatives with Data Science on data- and model-driven marketing
🎯 Requirements
- 8+ years in Customer Marketing or similar, with 3 years leading a team
- Proven ownership of full CRM lifecycle: planning, execution, optimization
- Track record managing substantial budgets in data-driven environment
- Experience leveraging AI technologies with strong technical acumen
- Deep understanding of marketing platforms and CDP tech (Braze, XP, Moveable Ink, Salesforce)
- Bachelor's degree required
🎁 Benefits
- Comprehensive health plans, including fertility and family planning
- Generous PTO and paid holidays; sick leave
- 401(k) with company match and long-term incentive programs
- Commuter benefits and additional perks
- FanDuel Total Rewards benefits portal
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