Related skills
campaigns b2b saas gtm marketo lifecycle marketingπ Description
- Partner with CS and Product Marketing to improve onboarding
- Build activation campaigns and lifecycle motions for adoption
- Embed customer outcomes into campaigns, sales motions, and expansion plays
- Create customer stories and messaging from onboarding to renewal
- Drive expansion opportunities with lifecycle programs
- Collaborate across Demand Gen, Brand, Sales, and CS
π― Requirements
- 4-6+ years in Customer Marketing, Demand Gen, ABM, or B2B SaaS
- Experience in B2B SaaS, enterprise tech, or data/security
- Strong communication and cross-team collaboration
- Strong project management skills across multiple teams
- Hands-on with Gainsight and Marketo
- Ability to translate customer outcomes into compelling narratives
π Benefits
- Market-competitive compensation including bonus
- Career progression and internal mobility
- 30 days annual leave plus holidays
- GBP 1,000/year Tuition Reimbursement
- Company pension scheme
- Private medical insurance
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