Related skills
hubspot salesforce retention marketo abm📋 Description
- Develop integrated customer engagement programs to drive retention, adoption, and satisfaction.
- Lead customer advocacy, including case studies, testimonials, referrals, and speaking opportunities.
- Collaborate with content/brand teams to craft stories, videos, and testimonials showing outcomes.
- Drive expansion marketing with targeted campaigns, messaging, and enablement assets.
- Oversee the customer advisory board and Avetta Summits, curating sessions and speakers.
- Define and manage customer marketing KPIs and reporting linking programs to pipeline and renewals.
🎯 Requirements
- 5+ years in B2B SaaS customer marketing, lifecycle, or demand gen.
- Proven success building and scaling customer advocacy, ABM, retention.
- Experience managing customer advisory boards, conferences, and events.
- Proficiency with Salesforce, Marketo, HubSpot, and review platforms.
- Strong storytelling and positioning to translate value into clear narratives.
- Excellent PM and cross-functional collaboration across Marketing, CS, Sales, and Product.
🎁 Benefits
- Health, Dental, and Vision Insurance
- 401(K)
- Paid Time Off
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