Related skills
hubspot salesforce ai marketo gainsight📋 Description
- Own and scale onboarding and adoption lifecycle strategy.
- Build multi-channel journeys (email, in-app) using data.
- Develop AI-powered workflows to improve targeting and execution.
- Translate lifecycle metrics into actionable insights.
- Partner with Product, Product Marketing, Customer Success, and Revenue teams to align lifecycle strategy with product and go-to-market initiatives.
- Own programs end-to-end and support customer-facing initiatives that drive adoption and engagement.
🎯 Requirements
- 5+ years in SaaS Lifecycle/Customer/Product Marketing with end-to-end ownership.
- Strong systems thinker; scalable lifecycle programs with AI/automation.
- Hands-on email and in-app channels (Pendo) with segmentation and journeys.
- Deep analytical skills; build performance frameworks and ROI focus.
- Proficient with Salesforce, Marketo, HubSpot, Gainsight, Pendo.
- Independent, data-driven, able to operate in ambiguity and drive adoption.
🎁 Benefits
- Health, vision, and dental insurance options.
- 401k with company match.
- Equipment shipped to your door.
- Generous PTO, holidays, and parental leave.
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