Customer Marketing Manager

📋 Description

• Own post-sales marketing: lifecycle programs, webinars, advocacy.
• Design and execute lifecycle programs: onboarding, adoption, renewals.
• Build and optimize automated nurture flows with CS onboarding.
• Own webinar program end-to-end tied to product releases.
• Produce/manage all customer communications across email, newsletters, in-app.
• Design in-product marketing programs and collaborate with Product/CS.

🎯 Requirements

• 3–5 years in customer lifecycle/growth marketing at a B2B SaaS company.
• Proven track record designing multi-touch marketing programs that drive retention/expansion.
• Experience planning/hosting customer webinars.
• Familiarity with in-product marketing tools (Appcues, Pendo, Intercom).
• Proficiency with marketing automation platforms (HubSpot, Marketo).
• Self-starter able to build programs from scratch.

🎁 Benefits

• Full medical, vision, and dental.
• 15 days PTO, 12 holidays, plus a floating holiday.
• Monthly wellness subsidy.
• Work from home reimbursement.
• Flexible spending account.
• 401(k) retirement savings plan.