Customer Marketing Manager

📋 Description

• Own end-to-end lifecycle strategy from ideation to analysis, including audience and campaigns.
• Design and optimize lifecycle strategies, communications, and product journeys.
• Develop and own the lifecycle marketing roadmap aligned to goals.
• Partner with commercial, analytics, and product teams to identify opportunities and translate insights into strategies.
• Lead a test-and-learn roadmap to boost activation, engagement, retention, and value.
• Drive personalization and automation using real-time signals.

🎯 Requirements

• 5 years of experience in marketing, commercial, or similar.
• Strong understanding of marketing and commercial metrics.
• Strong design thinking and effective project management.
• Proven ability to manage cross-functional stakeholders and influence without authority.
• Highly organized with attention to detail across multiple projects.
• Baseline understanding of marketing platforms, ESPs, and CDP technologies.

🎁 Benefits

• Health plans including medical, vision, and dental.
• 401(k) with up to 5% match.
• Generous PTO and paid holidays.
• Short-term and long-term incentive opportunities.
• Commuter benefits and pet insurance.
• FanDuel Total Rewards benefits portal: https://fanduelbenefits.com/