Related skills
b2b saas salesforce asana marketo abmπ Description
- Own the Customer Confidence Program and customer storytelling to drive revenue.
- Lead cross-functional activation with CS, Product Marketing, Sales, RevOps, Field.
- Move customers from confidence to championship by embedding outcomes into campaigns.
- Manage end-to-end customer stories (video, written, testimonials, references).
- Align advocacy with solutions, GTM priorities, and lifecycle initiatives.
π― Requirements
- 4-6+ years in customer marketing, demand gen, or B2B SaaS marketing.
- Proven experience supporting customer advocacy, references, and reviews.
- Strong project management across multiple teams and stakeholders.
- Familiarity with ABM, lifecycle marketing, or sales-aligned GTM motions.
- Hands-on experience with Marketo, Salesforce, Asana, or similar platforms.
- Knowledge of B2B buyer personas and platform-specific messaging.
π Benefits
- Medical, dental, vision coverage.
- 401(k) with match.
- Unlimited PTO.
- Bonuses or equity (RSUs) depending on role.
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