Related skills
b2b saas enterprise marketing video customer marketing paid media📋 Description
- Develop and execute industry-specific customer marketing strategies for priority verticals.
- Create multi-channel campaigns (video, events, paid media) with real customers.
- Embed customer stories into Anthropic’s brand campaigns with brand/creative teams.
- Build industry-specific references and narratives showing Claude’s impact on workflows and results.
- Align industry programs with Sales/Solutions to accelerate deals and measure ROI.
🎯 Requirements
- 8+ years in customer, industry, or field marketing in B2B SaaS or enterprise tech.
- Experience producing high-production, multi-format campaigns (video, events, paid media).
- Proven ability to tailor programs to specific industries with measurable adoption or revenue impact.
- Strong relationships with senior executives and ability to translate stories into narratives.
- Ability to manage multiple industry programs with strategic coherence.
- Data-driven, with KPIs and ROI measurement.
🎁 Benefits
- Competitive compensation and benefits
- Optional equity donation matching
- Generous vacation and parental leave
- Flexible working hours
- Office space for collaboration
🛃 Visa sponsorship
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