Related skills
data warehouse excel marketing campaigns pivot tables vlookup๐ Description
- Work with Customer Growth Strategy to optimize retention programs and test ideas.
- Design strategy to improve new customer lifecycle journeys using data-driven KPIs.
- Use customer data to analyze and guide retention campaign strategy.
- Manage full lifecycle of retention campaigns from ideation to execution.
- Lead reporting on campaign performance and impact metrics.
- Grow marketing systems knowledge (CPP, Knime, Data Warehouse) to boost efficiency.
๐ฏ Requirements
- 2+ years in marketing, end-to-end campaigns; email/mobile marketing preferred.
- Strong understanding of marketing and commercial metrics.
- Proficiency in Excel (VLOOKUP, Pivot Tables, SUMIF).
- Meticulous, organized, and able to multitask and prioritize.
- Avid sports and gaming fan; knowledge of sports or regulated industry is a plus.
- Willing to work non-traditional hours.
๐ Benefits
- Health plans and wellness options.
- Generous PTO, sick leave, and 14 paid holidays.
- 401k with up to 5% match.
- Commuter benefits and pet insurance.
- FanDuel Total Rewards program and other benefits.
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