Customer Lifecycle Marketing Manager

📋 Description

• Build cross-functional relationships with CS, Sales, Marketing, and Product.
• Build the customer communication engine across launches and insights.
• Run always-on lifecycle content programs for value and adoption.
• Turn customers into storytellers via advocates, case studies, references.
• Design and run virtual and in-person Technical Advisory Council events.
• Operationalize advocacy with workflows, playbooks, and expansion content.

🎯 Requirements

• 5+ years in customer marketing, lifecycle marketing, or advocacy roles.
• Proven ability to build and scale lifecycle programs from the ground up.
• Excellence in cross-functional collaboration with multiple teams.
• Strong storytelling and content for technical audiences (developers, security).
• Program and project management across roadmaps, milestones, and delivery.
• Data fluency: dashboards, success metrics, and experiments to boost engagement.

🎁 Benefits

• Bonus tacos as an ice-breaker when joining.
• Experience running advisory boards, councils, or user conferences.
• Building reference/review programs with enterprise customers.
• Familiarity with product-led growth and feature-adoption analytics.