Related skills
crm hubspot mixpanel amplitude marketo📋 Description
- Design multi-channel upsell/cross-sell campaigns using product usage data.
- Build and optimize retention programs to reduce churn.
- Own the customer advocacy engine: reviews, case studies, references.
- Partner with CS to design onboarding/activation journeys (email, in-app, webinars) that accelerate value.
- Develop engagement touchpoints (newsletters, webinars, events) to keep customers informed and connected to the LogicGate community.
- Lead the annual customer conference (Agility) planning and follow-up.
🎯 Requirements
- 6+ years in B2B SaaS lifecycle/marketing.
- Deep expertise in post-sale programs from onboarding to advocacy.
- Strong analytics with CDPs, product analytics (Pendo/Amplitude), and marketing automation (HubSpot/Marketo).
- Demonstrated ability to design/execute experimentation frameworks (A/B, multivariate) to optimize campaigns.
- Exceptional PM skills to manage multiple programs in a fast-paced, cross-functional environment.
- Excellent written and verbal communication to craft messaging and influence stakeholders.
🎁 Benefits
- Hybrid workplace with flexible location aligned to role.
- Total rewards including equity, PTO, holidays, benefits.
- Growth programs: LinkedIn Learning, leadership training, mentorship.
- Inclusive culture with Employee Resource Groups.
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