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hubspot b2b saas mixpanel amplitude marketo📋 Description
- Own strategy and execution of data-driven lifecycle programs to maximize LTV.
- Drive product adoption, reduce churn, and expand revenue across onboarding to expansion.
- Design multi-channel campaigns across the customer journey to realize platform value.
- Partner with CS, Sales, Product, and Operations to create data-driven experiences.
- Report to Sr. Director of Growth Marketing.
🎯 Requirements
- 6+ years in B2B SaaS lifecycle or growth marketing.
- Deep expertise in data-driven post-sale programs (onboarding to advocacy).
- Strong analytics with Pendo, Amplitude, Mixpanel; HubSpot/Marketo for segmentation.
- Proven ability to design and run experimentation (A/B testing).
- Excellent project management in fast-paced, cross-functional envs.
- Excellent written and verbal communication; able to influence stakeholders.
🎁 Benefits
- Hybrid workplace with flexible location.
- Competitive total rewards: equity, benefits, PTO, holidays, health days.
- Growth and development: LinkedIn Learning, mentoring programs.
- Inclusive culture with ERGs and volunteer hours.
- Paid volunteer hours and company charitable activities.
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