Related skills
crm email marketing b2b marketing lifecycle marketing direct mail📋 Description
- Own and scale B2B post-sale lifecycle strategy from onboarding to expansion.
- Build segmented lifecycle journeys for facility personas (admins, schedulers, operators, power users).
- Leverage usage signals and engagement data to identify opportunities and improve lifecycle performance.
- Develop cross-channel communications (email, in-app messaging, direct mail, other touchpoints).
- Partner with Sales + Account Management to nurture, expand, upsell/cross-sell, and reactivate post-sale.
- Design product-led lifecycle programs, including automated onboarding and feature adoption journeys triggered by behavior.
🎯 Requirements
- 5+ years in lifecycle, retention, CRM, or customer growth marketing.
- 2+ years focused on B2B audiences and/or a sales-led motion (AM/CS partnership).
- Strong understanding of post-sale B2B journey (onboarding to expansion), including PLG.
- Experience building lifecycle journeys using behavioral/usage signals—not just time-based drip campaigns.
- Analytical, structured, and comfortable with testing/optimization.
- Excellent cross-functional partner with Product, Sales, AM/CS, and Data.
🎁 Benefits
- Long-term incentives: 401k.
- Healthcare benefits: medical, dental, and vision.
- Flexible and unlimited PTO.
- Paid parental leave.
- Remote-friendly, flexible work location.
- Ownership and impact on product and team.
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