Related skills
crm segment sql apis data governance📋 Description
- Define and drive a data integration roadmap across CRM, websites, and media.
- Oversee CDP configuration, implementation, and maintenance.
- Create customer segments from behaviors, demographics, and real-time data.
- Partner with Marketing, IT, and Analytics to translate requirements.
- Establish data quality, privacy compliance, and consent management.
- Analyze campaign performance, KPIs, and insights to boost ROI.
🎯 Requirements
- 3+ years managing CDPs (e.g., Segment, Salesforce Data Cloud) or similar platforms.
- Understanding of data architecture, API integrations, SQL, and data privacy regulations.
- Experience with Microsoft Dynamics Customer Insights, CRM systems, analytics, and journey orchestration.
- Strong analytical, communication, and project management skills.
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