Related skills
b2b saas content strategy marketing automation ux writing localization📋 Description
- Define end-to-end lifecycle content strategy across onboarding to advocacy.
- Develop and maintain message hierarchies that evolve with customer maturity.
- Design reusable content frameworks for scale across regions and channels.
- Partner with Marketing Automation to align content with event-driven journeys.
- Translate lifecycle strategy into briefs for Content, Learning, Localization.
- Ensure consistency and quality of lifecycle messaging across touchpoints.
🎯 Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- 5-8 years in content strategy, lifecycle marketing, or customer marketing.
- Proven ability to design scalable content systems and frameworks.
- Strong understanding of B2B SaaS lifecycles and value storytelling.
- Experience with marketing automation and lifecycle programs, triggers.
- Content strategy, UX writing, or marketing certifications are assets.
🎁 Benefits
- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
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