Related skills
salesforce webinars customer advocacy monday.com case studies📋 Description
- Manage day-to-day advocacy and reference program execution; ensure timely reference requests across channels.
- Execute and optimize advocacy initiatives to boost customer participation and engagement.
- Track reference fulfillment and resolve roadblocks with Sales and Customer Success.
- Build and maintain a dynamic pool of referenceable customers for sales, marketing, and events.
- Own and optimize ReferenceEdge to streamline advocacy, references, proof points, and stories.
- Measure program impact via engagement metrics and align tools with business goals.
🎯 Requirements
- 3–5+ years in customer marketing, advocacy, or related roles
- Proven success managing or supporting customer advocacy/reference programs
- Excellent project management and communication skills
- Experience managing references, case studies, testimonials, or advocacy activations
- Strong storytelling and customer content development skills
- Experience managing online reviews across platforms (G2, Gartner Peer Insights) and cross-functional collaboration
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