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b2b saas analytics salesforce advocacy campaign planningπ Description
- Own strategy, development, and measurement of customer advocacy programs.
- Build and activate customer advocates across references, case studies, events, and peers.
- Partner with CS, Product Marketing, Sales, and Marketing to align advocacy with goals.
- Drive pipeline impact, renewals, and brand credibility through advocacy.
- Manage recruitment frameworks, messaging, and program execution.
- Thrive in cross-functional collaboration, data-driven decisions.
π― Requirements
- 5-8+ years in customer advocacy or B2B SaaS marketing.
- Proven track record building advocacy programs in B2B SaaS.
- Skilled in strategy, recruitment frameworks, messaging, and campaign planning.
- Experience with Salesforce and reporting; translating data into insights.
- Strong storytelling and ability to recruit senior advocates.
- Self-starter who collaborates across teams and proposes improvements.
π Benefits
- Competitive compensation and benefits.
- Medical and dental insurance.
- Flexible work options.
- Equal Opportunity Employer.
- Collaborative culture and growth opportunities.
- Hybrid-friendly environment.
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