Related skills
brand management analytics social media digital marketing ecommerce📋 Description
- Lead Brand Strategy & Positioning for two cannabis flower brands.
- Drive integrated programs across digital, in-store, events and PR.
- Oversee digital presence: website, social, and eCommerce.
- Own brand budgets, ROI tracking, and KPI optimization.
- Build cross-functional partnerships with creative, sales, and ops.
🎯 Requirements
- 5–7 years in brand management or marketing strategy.
- CPG or highly regulated industry experience preferred (cannabis, alcohol, pharma).
- Bachelor’s degree in Marketing, Business, or related; MBA a plus.
- Proven ownership of GTM strategies, budgets, and campaigns.
- Expertise in digital marketing and eCommerce; social media analytics.
- Experience with in-store activations, merchandising, and events.
- Strong analytical, communication, and cross-functional leadership.
🎁 Benefits
- Career Growth Opportunities
- Competitive Pay and Benefits
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/ Disability Insurance
- Community Involvement
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