Manager, Shopper Marketing - Retail

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title:Manager, Shopper Marketing -Retail

Location: Stamford, CT

Travel Requirements: 40%-60% of the time

Job Type: Full Time | Exempt

About the Role:

Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.

What You’ll Do:

• Leads with a “Channel-First” Mindset
  • Develops POS-driven strategies that flex with evolving retail and regulatory dynamics.
  • Distills complex initiatives into the “three most important” takeaways for field teams and Curaleaf customers—ensuring clarity and recall across channels.
• Exhibits Strong Business & Marketing Acumen
  • Understands the commercial and brand impact of decisions at both state and channel levels.
  • Aligns promotional calendars with broader business goals to drive performance and relevance across the company’s retail environments.
• Proactive Communicator (Oral & Written)
  • Communicates clearly across diverse audiences—internal teams, external stakeholders, and retail partners.
  • Maintains tight alignment between brand, field sales, and in-store execution.
  • Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure “best in class” brand storytelling at the POS.
• Analytically Savvy
  • Uses data and consumer insights to guide decision-making
  • Evaluates trade program performance and identifies growth opportunities with actionable strategies.
  • Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus.
• Adept at Building Creative, Proactive Solutions
  • Continuously seeks process and executional improvements while safeguarding brand integrity.
  • Brings retail partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency.

What You’ll Bring:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries
• Demonstrated ability to manage and own project budgets
• Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives
• Skilled in creating impactful sales and marketing materials for field teams and retail partners
• Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs
• Experience leading store activation and product education initiatives
• Effective management of third-party agencies, with a focus on executional partners

Even Better If:

• MBA or advanced degree
• Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)
• Route/key sales responsibility or store merchandising background