Related skills
product marketing personalization segmentation funnel analytics onboarding optimization๐ Description
- Own and optimize the web onboarding funnel from click to payment.
- Lead creation and A/B testing of copy, messages, images.
- Develop and validate hypotheses using funnel analytics.
- Design no-code experiments across user segments.
- Personalize journeys using segmentation insights.
- Collaborate with Design, Performance Marketing, CRM, and Product for consistency.
- Mentor and lead a team of 5 Product Growth Managers.
๐ฏ Requirements
- 5+ years in growth, product marketing, or conversion roles
- Proven success improving onboarding and conversion rates
- Strong understanding of user psychology and messaging
- Experience with no-code A/B testing tools
- Ability to distill insights from funnel data
- Creative yet analytical; storytelling and analytics
- Cross-functional collaboration; leadership is a plus
๐ Benefits
- Grow Together: personal and professional growth
- Lead by Example: leadership matters
- Results-Driven: meaningful outcomes daily
- We Are Well-Makers: contribute to wellbeing
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