Own UTM naming and tracking launch across channels.
Monitor GA4 tracking across platforms; audit monthly.
Build lifecycle email/push automations: abandoned cart, welcome, win-back, post-purchase cross-sell.
Manage CRM comms: segmentation, AB tests, deliverability, reporting.
Support A/B testing of sign-up incentives; work with Product/Engineering to reduce friction.
Track user acquisition and conversion by platform/market; own referrals program.

🎯 Requirements

2-4 years CRM, lifecycle marketing, email marketing, or marketing ops in ecommerce/digital.
Degree in Marketing/Business/Communications preferred; other training ok.
Experience with Braze, Klaviyo, Salesforce Marketing Cloud, or Iterable.
Strong knowledge of UTM tracking, GA4, and event analytics.
Strong English; Cantonese/Mandarin a plus.
Able to pull data from dashboards or SQL/BI tools; build reports independently.

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