Related skills
looker sql tableau email direct mail📋 Description
- Own end-to-end CRM channels (Direct Mail, SMS, Push, Email).
- Define strategy, roadmap, and KPIs for lifecycle programs.
- Manage planning and execution across channels with targeting and testing.
- Build segmentation and message frameworks to boost relevance.
- Lead cross-functional collaboration to improve retention.
- Drive metrics: opt-in, engagement, conversion, revenue.
🎯 Requirements
- Strong communication: listening, verbal, written.
- Analytical with data, metrics, dashboards (Excel/Looker/Tableau).
- Excel mastery and PM tools (Asana, Jira, Confluence).
- 7+ years marketing experience in CRM or retention marketing.
- Experience managing CRM channels: direct mail, SMS, push, or email.
- Prioritize and manage multiple initiatives cross-functionally.
🎁 Benefits
- Focus on customers and empower our people.
- Global, diverse, inclusive culture.
- Benefits vary by country; details at www.iHerbBenefits.com.
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