CRM Program Lead

📋 Description

• Own end-to-end CRM channels (direct mail, SMS, push, opt-in programs)
• Define strategy, roadmap, and KPIs per program for lifecycle retention
• Plan and execute campaigns across channels with targeting and testing
• Develop segmentation and audience rules to improve relevance and performance
• Oversee creative development and review processes for campaigns and touchpoints
• Define metrics and reporting for opt-in, delivery, engagement, and revenue

🎯 Requirements

• 7+ years of marketing experience in CRM or retention marketing
• Proven experience managing CRM channels (direct mail, SMS, push, or email)
• Prioritize, manage multiple initiatives, and work cross-functionally
• PM and organizational skills; Excel, SQL, Tableau/Power BI familiarity
• Direct-to-consumer brand experience preferred
• Asana, Confluence, Jira experience preferred

🎁 Benefits

• Medical, dental, vision, and basic life insurance
• 401(k) with employer match
• Time off, paid sick leave, and holidays
• Eligible for RSUs and annual bonuses
• Country-specific benefits for international employees