CRM Performance and Optimization Strategist

📋 Description

• CRM performance lead for shows, brands, and campaigns.
• Own end-to-end performance loop: strategy, testing, reporting.
• Collaborate with marketing, sales & content on data-driven CRM.
• Develop CRM strategies to maximize revenue, retention, engagement.
• Translate business objectives into CRM KPIs and targets.
• Design and execute testing roadmaps (A/B, multivariate, segmentation).

🎯 Requirements

• 5+ years in CRM, lifecycle marketing, or performance-driven marketing.
• Strong email marketing, customer data, and segmentation expertise.
• Proven experience with A/B and multivariate testing and optimization.
• Solid analytical skills; translate data into actionable insights.
• Familiarity with CRM platforms (e.g., Salesforce) and reporting tools.
• Excellent written and spoken English and French.
• Ability to manage multiple projects with tight timelines.

🎁 Benefits

• Inclusive work environment based on team experience.
• Montreal Studio office access on in-person days.
• Professional growth through high-quality projects and support.
• Group insurance, retirement savings and other benefits.
• Culture focused on equitable practices and team events.
• Accommodations provided during recruitment.