Lead MarTech for predictions; own CDP, engagement, analytics, experimentation roadmap.
Configure CDP connections (data warehouse, analytics, ads) ensuring data quality.
Analyse customer behaviour to identify segments, triggers and personalisation opportunities.
Build and maintain CDP audience definitions for acquisition, retention, experimentation.
Define tracking plans and event taxonomies for cross-platform behaviours.
Partner with Data to define metrics and dashboards for CRM impact.

🎯 Requirements

5+ years managing CDP and CRM tools in high-growth environments.
Proven CDP track record improving retention, engagement, and LTV.
Experience with growth/product teams on experimentation, funnel optimisation, and lifecycle programs.
Strong SQL for querying large datasets, building audiences, and self-serve analysis.
Strong understanding of sporting events and options-trading.

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