Related skills
crm analytics sql apis martech📋 Description
- Lead MarTech; own CDP, engagement, analytics, experiments, data pipelines.
- Configure CDP connections (data warehouse, analytics, ads, engagement) with high data quality.
- Analyse customer behaviour to identify segments and personalisation opportunities.
- Build and maintain CDP audience definitions for acquisition, retention, and experiments.
- Define tracking plans and event taxonomies for key customer behaviours.
- Partner with Data to define CRM metrics and dashboards.
- Write API requirements and payload specs for MarTech integrations.
- Use templating and scripting for dynamic content and personalisation.
- Maintain up-to-date PRDs, specs, tracking plans, and data flows.
- Collaborate with Growth, Product, and Engineering to define lifecycle strategies.
- Translate business objectives into lifecycle goals, test plans, and KPIs.
🎯 Requirements
- 5+ years managing CDP and CRM tools in a high-growth environment.
- Proven CDP track record improving retention, engagement, and LTV.
- Experience with growth/product teams on experiments, funnel optimization, and lifecycle programs.
- Strong SQL skills to query large datasets, build audiences, and self-serve analysis.
- Strong understanding of sporting events and options-trading.
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