Lead MarTech roadmap for CDP, engagement platform, analytics, experiments, data pipelines.
Configure and manage CDP connections, ensuring data quality.
Analyze customer behavior and transactions to identify segments and personalisation.
Build and maintain CDP audience definitions and segments for acquisition, retention, and experiments.
Define tracking plans and event taxonomies for key customer behaviours.
Write API requirements and payload specs for MarTech integrations.

🎯 Requirements

5+ years hands-on CDP and CRM tools experience in high-growth environments.
Proven track record using CDP to improve retention, engagement, and LTV.
Experience with growth and product teams on experimentation, funnel optimization, lifecycle programs.
Strong SQL skills to query large datasets and build audience definitions.
Strong understanding of sporting events and options-trading.

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