Lead MarTech roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines.
Configure and manage CDP connections ensuring data quality.
Analyze customer behavior and transaction data to identify segments for personalization and upsell.
Build and maintain audience definitions in the CDP for acquisition, retention and experiments.
Define tracking plans and event taxonomies across products and platforms.
Partner with Data to define metrics and dashboards that measure CRM impact.

🎯 Requirements

5+ years' experience managing CDP and CRM tools in high-growth environments.
Proven CDP-driven improvements in retention, engagement and LTV.
Experience partnering with growth and product teams on experimentation and lifecycle programs.
Strong SQL skills to query large datasets and build audience definitions.
Strong understanding of sporting events, and options-trading.

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