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crm analytics email marketing braze lifecycle marketing📋 Description
- Design and execute segmented, automated CRM campaigns across the customer journey.
- Develop and optimize customer journeys across touchpoints.
- Create and implement complex CRM campaigns; track performance and analyze data.
- Conduct A/B testing to optimize campaign performance.
- Stay updated on industry trends to drive engagement.
- Collaborate with marketing, product, and analytics teams to ensure alignment.
🎯 Requirements
- Bachelor's degree in Marketing/Business/Communications/Analytics preferred, not required.
- 3+ years in customer success, email, lifecycle, or CRM marketing.
- Proficiency in Braze/Optimove or similar CRM tools.
- Email, in-app, push marketing best practices and copywriting.
- Experience in DFS or gaming industry preferred.
- Ability to analyze data and metrics to drive insights and optimize campaigns.
🎁 Benefits
- Company-subsidized medical, dental, and vision plans.
- 401(k) plan with company match.
- Annual bonus.
- Flexible PTO to encourage work/life balance.
- 16-week paid parental leave and disability benefits.
- Workplace flexibility and modern schedules focused on results.
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