CRM Marketing Manager II (Data Driven Strategy)

📋 Description

• Drive CRM strategy and customer journeys across onboarding and winback.
• Build and optimize email, SMS, and push campaigns; automate flows.
• Lead implementation of new campaigns; manage CRM tech stack.
• Monitor performance; provide data-driven insights and tests.
• Collaborate with Analytics, Product, Engineering, PM, and Creative teams.
• Report to Director, CRM; drive scalable processes and privacy compliance.

🎯 Requirements

• Deep CRM platform expertise: SFMC, Iterable, Braze, HubSpot, Marketo, Klaviyo.
• Data & analytics proficiency: segmentation and data management.
• API integrations & Webhooks: connect tools and data.
• HTML/CSS; AMPscript/Handlebars/Liquid for personalization.
• Analytical mindset; ability to analyze campaigns and A/B tests.
• Cross-functional collaboration and data privacy awareness.

🎁 Benefits

• Health, dental, and vision coverage.
• Flexible vacation + 11 holidays.
• New Parent Leave.
• Mental health support.
• 401K with 4% company match.
• Volunteer time off and charity match.