Added
11 days ago
Type
Full time
Salary
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Related skills

analytics segment email marketing marketing automation lifecycle marketing

๐Ÿ“‹ Description

  • Lead a CRM team focused on NerdWallet logged-in experience
  • Design and run multi-channel programs across email, push, in-app, SMS
  • Translate priorities into CRM roadmap and establish campaign strategies
  • Manage and mentor CRM managers; prioritize work and coach
  • Implement processes to increase team velocity
  • Use data to drive decisions on campaign optimization and performance

๐ŸŽฏ Requirements

  • 5+ years CRM, lifecycle marketing, and/or digital marketing
  • Deep expertise in email and push channels
  • 2+ years marketing management experience
  • Ability to build campaigns with Iterable and Segment
  • Experience scaling lifecycle programs across mobile and email
  • Knowledge of multiple ESPs and engagement tools

๐ŸŽ Benefits

  • Industry-leading health, dental, and vision plans
  • Flexible vacation + 11 holidays
  • New Parent Leave
  • Mental health support
  • Sabbatical after 5 years
  • 401K with 4% company match
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