Related skills
data analytics looker email marketing sms marketing lifecycle marketing📋 Description
- Strategic planning: Build CRM roadmap for mid/late-stage customers.
- Campaign development: Build and run lifecycle campaigns across email, SMS, push.
- Data & analytics: Monitor campaign performance and derive insights.
- A/B testing: Design and execute tests to refine communications.
- Stakeholder collaboration: Align with creative, brand, product and ops teams.
- Personalisation: Tailor email content using customer data.
🎯 Requirements
- Experience: 3+ years in CRM/lifecycle marketing, ideally D2C; retention/churn upsell preferred.
- Analytical mindset: Interpret campaign data, identify trends, and provide actionable recommendations.
- Technical: Iterable, Looker, and email/e-commerce best practices.
- Strategic thinker: Own mid/late-stage CRM remit and plan a roadmap to drive LTV.
- Results-oriented: Motivated by commercial goals; bring fresh ideas.
- Project management: Manage multiple campaigns, projects and stakeholders.
🎁 Benefits
- 25 days holiday + 8 bank holidays +1 day per year up to 5
- 5 paid 'paws' days per year for learning/development
- £500 personal learning & development budget
- Share options grant
- Discount on Fresh food for your own dogs
- Flexible core working hours
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