Related skills
segment gdpr klaviyo braze iterable📋 Description
- Own North America CRM channels (email, SMS, push, mail) and calendar.
- Brief creatives on goals; build and QA campaigns (targeting, templates, copy, links).
- Design lifecycle programs across full funnel to reduce churn and boost LTV.
- Create personalized 1:1 experiences via segmentation and DB management.
- Align lifecycle programs with product launches, promos, and seasonal moments.
- Manage list hygiene, deliverability, and sender reputation.
🎯 Requirements
- 5+ years in CRM, lifecycle, or retention marketing for a D2C brand.
- Hands-on experience building campaigns in Klaviyo, Braze, Iterable, or similar.
- Strong analytical skills turning data into clear next steps.
- Solid understanding of A/B testing methodologies.
- Familiarity with GDPR and CAN-SPAM compliance.
- NYC-based; hybrid role with an average of 3 days per week in office.
🎁 Benefits
- Competitive compensation with employer-sponsored 401(k) — match 4%.
- Comprehensive health plans; premium covered for employees.
- Generous stock option program; vesting after 1 year.
- Flexible time off; minimum 10 days plus holidays.
- Monthly wellness allowance up to $150.
- Lunch and snacks in NYC and SF offices.
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