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looker amplitude braze ab testing salesforce marketing cloud📋 Description
- North America CRM strategy & execution; own campaigns across Email, Push, In-App.
- Drive growth and optimization; run A/B tests on segmentation and timing.
- Data & segmentation using Looker, Amplitude, Braze to build audience segments.
- B2B lead nurturing; automate funnels with sales to convert leads to customers.
- Supply engagement: maximize partner impact on the platform.
- Global partnership & systems: collaborate to optimize tools for NA.
🎯 Requirements
- Significant hands-on experience in CRM, Lifecycle, or Retention Marketing.
- Braze mastery; multi-channel orchestration via Email, Push, In-App.
- Data fluency; track CAC, LTV, frequency; perform A/B testing.
- B2B + B2C versatility; switch between consumer comms and B2B email sequences.
- Strategic & tactical thinker; able to build campaigns and QA links.
- Collaborative and adaptable; advocate for local needs within a global structure.
🎁 Benefits
- Hybrid work model with offices, remote options.
- International team across 20 countries; career development.
- Inclusive culture; values-driven environment.
- Health insurance and pension plans (country dependent).
- Parental leave and extra days off beyond local laws.
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