Related skills
email marketing gdpr braze lifecycle marketing segmentation📋 Description
- Primary Braze operator for Xsolla Partner Network and Lightstream; design and run email programs.
- Design multi-step lifecycle journeys: welcome, engagement, re-engagement.
- Own IP warming and deliverability strategy; monitor sender reputation.
- Maintain Braze with clean segmentation, naming, scalable canvases.
- Serve as Braze SME; guide stakeholders and enable expansion to other verticals.
- Collaborate with marketing, product, data, and creative teams; ramp with onboarding agency.
🎯 Requirements
- Braze Certification (current) is mandatory.
- 5–7 years CRM/email marketing experience with multi-brand programs.
- Hands-on Braze experience: canvases, segments, content blocks, triggers.
- Deep understanding of email deliverability: IP warming, SPF/DKIM/DMARC, sender reputation.
- Strong segmentation and personalization strategy; data-driven targeting.
- GDPR/CAN-SPAM/CASL compliance; consent frameworks and suppression lists.
🎁 Benefits
- Fully remote role with global gaming company.
- Own CRM roadmap for Partner Network and Lightstream.
- Collaborate with product, data, and creative teams; ramp with onboarding agency.
- Opportunity to build lifecycle marketing from the ground up at Xsolla.
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